What is Corporate Identity? In marketing, a corporate identity (CI) is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives, and is usually visibly manifested by way of branding and the use of trademarks.

Corporate identity comes into being when there is a common ownership of an organizational philosophy which is manifest in a distinct corporate culture - the corporate personality.

Corporate Identity is often viewed as being composed of three parts:
- Corporate Design (logos, uniforms, etc.) 
- Corporate Communication (commercials, public relations, etc...) 
- Corporate Behavior (internal values, norms, etc.)
Corporate Identity has become a universal technique for promoting companies and improving corporate culture.

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